By highlighting the abhorrent practice of child marriage, it harked back to television in the 1980s, when serials such as Hum Log were committed to social messaging.
#Hindi serial balika vadhu serial#
It’s an important milestone, for the serial was a game changer of sorts. Now Balika Vadhu, which has clocked around 2200 episodes to become the longest running Hindi soap, is set to end on July 31. The channel took the plunge, and the risk worked. The TV audience measurement universe had expanded to take in viewership in rural-urban India and TAM, the measurement agency, was increasing its coverage in Rajasthan.
Situating it in rural Rajasthan killed different birds with one stone. And Purnendu Shekhar, the writer, fished out a script on child marriage that he had written in 1992 but not found takers for. The serial was created for a new channel because its creative director Ashwini Yardi was looking for out of the box ideas. Or of the multi storey havelis and bullock cart rides which suddenly became part of the urban viewer’s soap opera landscape. And viewers couldn’t have enough of her and her life as a child bride who struggles to negotiate her way through an ultra-orthodox, feudal family ruled by a fierce, dictatorial matriarch.
Suddenly, there was Balika Vadhu, where the protagonist was a bahu all right, but a pre-pubescent one.Īnandi was a little girl, married off at eight into a wealthy family in rural Rajasthan. For years Hindi soaps had been all about saas-bahu sagas, as epitomised by the hugely popular K-serials from the Ekta Kapoor stable. When it debuted on July 21, 2008, on Colors, Balika Vadhu( Child Bride) immediately soared to the top of the pops among Hindi TV serials. Anandi over the years, and her daughter, Nandini, extreme right.
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